‘Behind the Mac’ ads tell the stories of real Apple users

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Apple’s latest ad campaign focuses on how the Mac can be used by regular people to create music, make art, develop apps and more. Like classic Apple campaigns such as the “Switch” ads of the early 2000s, or the long-running “Shot on iPhone” ads, the “Behind the Mac” ads focus on real Apple users — […]

(via Cult of Mac - Tech and culture through an Apple lens)

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