Microsoft lost its goddamn mind in 2013. It revealed the Xbox One on May 21st in a livestreamed press conference dedicated to its goals for gaming's long-awaited eighth generation. A lineup of executives in blazers hit the stage, punctuated by Microsoft Studios head Phil Spencer in a professorial sweater set, to extol the virtues of the company's first new console in seven years. With practiced smiles, they broke it down: The Xbox One and the new Kinect would be an all-in-one system providing television, sports and, of course, video games via an improved online ecosystem. The console was more powerful than ever and it would be constantly listening, waiting for the keyword that would turn it on without users having to touch a controller.
They didn't address the rumors swirling about the Xbox One's inability to play used games, its strict digital rights management (DRM), or the console's need to be constantly connected to the internet. Players were left wondering if they'd have to upgrade their internet plans, if they'd be able to play games brought over by friends, or whether they would actually own anything they purchased on the Xbox One. Instead of providing answers, Microsoft seemed content to bombard the audience with all of the shiny new TV and sports apps (and, yeah, some video games) coming to the Xbox One.