Today in Apple history: Brilliant ad campaign turns switcher into unlikely star

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June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star. She becomes a viral sensation after viewers suggest […]

(via Cult of Mac - Tech and culture through an Apple lens)

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