Meet the Hong Kong Creative Uniting Cultures Through Basement Parties in Palladium’s #DareTheUnknown Series

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With a mother from Hong Kong and father from England, uniting east and west is not only in Arthur Brays blood—literally—but it’s also the mission of his creative collective Yeti Out. Founded with his twin brother and university roommate as a music blog during their university days eight years ago, Yeti Out has grown into a global platform that, through music collaborations and basement parties, is bringing together eastern and western artists to push the envelope in Asia’s creative circles.

Thanks to his natural instinct to reject the conventional, Bray was recently featured alongside gender-defying model Jazzelle and rapper Octavian in Palladium’s #DareTheUnknown series, which celebrates the release of their Spring/Summer 2018 collection.

As representatives of the next generation of urban explorers, Palladium challenged them to embrace their more intrepid sides in a series of three short films that follow them as they explore their cities. Each one captures them completing one dare set by Palladium which, for Bray, begins with him throwing an unexpected party in a Nepalese restaurant in Hong Kong.

To learn more about Bray’s projects, we gave him a call and talked about pushing the boundaries in Hong Kong, disrupting the Asian music scene, and why it’s important to dare to create, regardless of whether we succeed or fail. Read the interview below and check out Palladium’s #DareTheUnknow video in full above.

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