Jude Law’s Son Is Behind One of London’s Best Kept Streetwear Secrets

Photo of Jude Law’s Son Is Behind One of London’s Best Kept Streetwear Secrets
Facebook
VKontakte
share_fav

Any young artist who has lived in London will know how distant their dreams can seem. Often, the city seems hellbent on excluding its younger, less established voices from the larger artistic conversation, choosing to pay attention only to the older, more esteemed ones instead.

As such, it can be hard for young creatives to break through, whether they’re designing clothes, making music, or giving us new ways to party. But fresh-faced collective Something to Hate On wants to change that. Founded at the start of 2017, the collective is headed by a trio of guys in their early 20s comprising Dolce & Gabbana model and musician Raff Law (son of actor Jude Law), nightlife and design impresario Max Clarke, and model and streetwear lover Dan Mould. Together, they’ve spent the past 18 months gathering a team of their most talented friends to try to reinvigorate the city and give young artists a platform to show what they’re all about.

The Something to Hate On journey started almost accidentally. Having built up a steady if hardly earth-shifting following on Instagram (Mould remembers the collective having roughly 1,000 followers at the time), the boys released a line-up of hoodies emblazoned with the Something to Hate On logo. They sold out within hours. Stories passed from fans to journalists about a young streetwear collective that was conjuring sell-out hype on Instagram almost out of nowhere. In reality, however, that wasn’t the trio’s intention. “It was literally [because] we didn’t have enough money to make any more than 20!” says Mould.

A few months later, and with a little more money in their back pocket, the group threw a party in an abandoned building on Greek Street, just around the corner from London’s Supreme store. “The building was due to get demolished in two weeks,” Mould laughs, looking back on how Something to Hate On — often abbreviated by the guys to SHO — grew out of that one night. “We had 30 or 40 artists come through, and we started by putting massive sheets of paper on the wall. By the end, there was no white space left. It was so unrefined, like a mad house party.”d

“It’s really refreshing to see a load of young people all striving to produce work and express themselves in their own way,” Law chimes in, commenting on how London’s young creative renaissance is starting to spread, even if it’s still fairly underground. “It’s been a long time since there were so many great collectives, events, or just things to be positive about. People all want to achieve, but now they want to do it together.”

That spirit of open-minded collaboration is what makes SHO so interesting. While Law, Clarke, and Mould are the collective’s spearhead, the group itself is wide-reaching and wildly impressive. New members join for every showcase or streetwear drop.

An upcoming collection titled “Harmacy,” in collaboration with mental health charity MIND, exists to raise awareness about the prescription drug epidemic among young people. While the boys have dealt with the business side of things, up-and-coming designer and illustrator Will Winter has created the images, and model Sonny Hall dons the tees and sweatpants in the lookbook. “SHO brings together and exposes creatives from all walks of life,” Clarke tells me. “We offer the chance to experiment and collaborate, which is sometimes hard to come by in this city.”

view Selectism
#life
#society culture
#style