ESPN’s Pitch to Madison Ave: You Can’t Ignore Our Live Sports Viewers (EXCLUSIVE)

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ESPN’s pitch to advertisers next week is that it already has the most of what they want. The Walt Disney-controlled sports-media giant intends to remind advertisers next week at the start of TV’s annual “upfront” presentations that 98% of the viewing of content across all its distribution points is done live. “It is C-five minutes,” […]

view Variety Mag
#tv advertising
#ed erhardt
#the walt disney co
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