Choc horror: four-fingered KitKat set to lose protected EU status

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Chocolate bar not well enough known in all member states for shape to merit trademark status, European court of justice told

The shape of the four-finger KitKat bar is set to lose its EU-wide protected trademark status after the European court of justice was instructed that the chocolate was not well enough known in Belgium, Ireland, Greece and Portugal.

An appeal by Nestlé, the maker of KitKat, against an earlier ruling should now be thrown out, the court’s advocate general advised judges sitting in the Luxembourg court.

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