Swedish House Mafia Teases New Merch With Virgil Abloh & Nike

Photo of Swedish House Mafia Teases New Merch With Virgil Abloh & Nike
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Swedish House Mafia follows up its latest line of merch with even more collab goods. Just a few days ago, the house supergroup released a tee and hoodie, and now the trio is gearing up to release even more product, notably an Air Force 1. All of this comes on the back of the trio’s recent reunion at Ultra Miami on March 25, the same date the merch references as well as the caption for each post.

While it’s unclear which exact products were designed by Virgil Abloh, he certainly had a hand in their creation, taking to Instagram to tease a white tee.

“tomorrow”

A post shared by @ virgilabloh on

Swedish House Mafia then weighed in with a string of teasers, posting a photo of themselves with Mr. Abloh and Francesco Ragazzi, Founder of Palm Angels and Artistic Director of Moncler. What seems to have everyone’s attention though are the Air Force 1s, which like all of the group’s recent posts, feature the caption “03 25 18.”

03 25 18

A post shared by Swedish House Mafia (@swedishhousemafia) on

Swedish House Mafia’s return doesn’t stop there however. It appears the band’s rebranding also features the same visual design language, as seen in the photo below.

03 25 18

A post shared by Swedish House Mafia (@swedishhousemafia) on

We’ll have to wait and see what SHM and Virgil officially have in store for us. For now, you can cop the black tee and hoodie directly from Swedish House Mafia’s online shop until midnight April 2.

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