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Nike is committed to providing females with a wider, more inviting selection of footwear, today launching its all-new women’s sneaker boutique, Unlaced. According to the Swoosh, Unlaced serves as a “global dot-com destination where women can find a thoughtful selection of footwear, inclusive of expanded sizes, high-performance styles and exciting collaborations.”
Each week new sneakers will make their way to Unlaced, here kicked off by a series of Air Max iterations in new and limited colorways. The Air Max 97, Air VaporMax, and Air Max 270, among others, all arrive in celebration of Air Max Day 2018.
Nike has also partnered with various creatives and athletes known for their fashion and sneaker authority to determine available styles, colors, and silhouettes. These influencers will be featured in weekly stories, profiles, and photo diaries pertaining to sneaker style and culture, in addition to how-to-wear tutorials. Also, custom sneakers designed by Nike’s appointed tastemakers will be available for purchase each month.
Lastly, Nike Unlaced shop-in-shops will appear within existing Nike stores as early as this summer.
Take a look at the gallery above for examples of the types of shoes that will be found on Unlaced beginning today.
In related news, Nike remains the world’s most valuable apparel brand in 2018.
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