adidas’s AlphaBOUNCE Beyond Returns in Two New Colorways

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Brand: adidas

Model: AlphaBOUNCE Beyond

Key Features: Updated seamless forged stretchy upper built with Aramis tech, a wider Bounce midsole and forged zones for stability and multidirectional movement, Continental rubber outsole for more traction on all surfaces.

Release Date: Thursday, April 5

Price: $120 USD each

Buy: adidas

Editor’s Notes: Introduced in January, the adidas AlphaBOUNCE Beyond is back this spring in two new colorways, a men’s pair rendered in Grey/Carbon/Solid Grey, and a women’s pair in Ecru Tint/Ash Pearl.

With the silhouette designed for athletes who dominate the game and use running as a training tool, adidas Running has celebrated the upcoming releases with a “Run The Game” campaign, which is featured in the video below. The second phase of the star-studded launch features adidas’ most elite athletes including Real Madrid soccer star Gareth Bale, 2018 Australian Open champion Caroline Wozniacki, Portland Trailblazers’s basketball player Damian Lillard, Houston Rockets’s James Harden and New Zealand rugby union player Beauden Barrett.

In other new releases, adidas’s Swift Run is back in a multicolor makeover.

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