Apple scores with millennials as ‘most intimate brand’

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In just 24 hours, Apple went from being ho-hum in charisma to number one in brand intimacy. What sounds like fickle middle school popularity are actual rankings based on research, data and scientific surveys of, well, fickle people. Apple ended its workweek ranked first for brand intimacy among millennials, according to a report MBLM, a […]

(via Cult of Mac - Tech and culture through an Apple lens)

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