Kellogg’s beats Apple on ‘charisma’ (and so do 7 other surprising companies)

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Charisma is hard to judge, but apparently Apple doesn’t have it. Or at least it’s less charismatic than many rivals, including Amazon and Google. “Compelling attractiveness or charm that can inspire devotion in others,” is how the Oxford dictionary defines charisma. Since Apple is known for generating a legion of fans — a cult, if […]

(via Cult of Mac - Tech and culture through an Apple lens)

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