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KITH made its mark on the Los Angeles shopping scene during NBA All-Star Weekend. The new 3,500 square-foot space is just below fashion boutique Fred Segal, which already hosts a bevy of celebrity shoppers (as we were checking out the space this weekend, Dave Chappelle and family were on their way out).
Being the sixth store in founder Ronnie Fieg’s quiver, guests are greeted with 200 plaster casts of the Air Jordan 6 situated in a verdant display above the staircase leading to the shop. Its alternate entrance hosts several art pieces in an otherwise empty industrial space. The plan is to host a rotating series of artists.
The store is divided between Fieg’s KITH Treats ice cream and cereal bar and a more expansive retail area with a circular glass wall featuring numerous sneakers, surrounded by racks carrying KITH’s in-house line and other designers carried by the store—like Stone Island, Fear of God, and Don C.’s latest collaboration with Levi’s for All-Star Weekend.
Given the star power already in the area, Fieg also released his KITH x Nike “Long Live the King” Chapter 2 collection, featuring a special strapped-up lifestyle rendition of the LeBron 15. In fact, he celebrated the new shop by giving 15 lucky shoppers the opportunity to cop the sought-after friends-and-family pair.
Fieg sat on a panel Saturday afternoon moderated by Complex‘s Joe La Puma, and also featured Nike senior designer Jason Petrie, who worked on the collaboration as well.