US panel rejects Philip Morris claim iQOS tobacco device cuts disease risk

Photo of US panel rejects Philip Morris claim iQOS tobacco device cuts disease risk
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The panel concluded the company had not proven that the sleek, pen-like device reduces harm compared with cigarettes

Philip Morris International Inc should not be allowed to claim that its iQOS electronic tobacco device can reduce the risk of tobacco-related diseases compared with cigarettes, an advisory panel to the US Food and Drug Administration said on Thursday.

The panel concluded that Philip Morris had not proven that iQOS – a sleek, pen-like device that heats tobacco rather than burning it – reduces harm compared with cigarettes. The company’s shares were down 2.8% at $107.50 on Thursday afternoon after falling as much as 6.8%.

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view The Guardian: World News
#smoking
#tobacco industry
#philip morris international