G-Eazy Ends His Partnership With H&M Following “Disturbing” Image of Child Model

Photo of G-Eazy Ends His Partnership With H&M Following “Disturbing” Image of Child Model
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Shortly after The Weeknd announced he was cutting ties with H&M, rapper G-Eazy has followed suit. Making a statement in response the company’s ad which saw a young boy wearing a hoodie featuring the words “Coolest Monkey In The Jungle,” the rapper called it quits ahead of his expected campaign launch date on March 1.

In an Instagram post, the rapper wrote: “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable.”

For the full statement in question, check out the original post below.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

A post shared by G-Eazy (@g_eazy) on

Alongside G-Eazy’s announcement, other notable figures, including Questlove and soccer superstar Romelu Lukaku, have responded. This comes after the likes of Diddy and LeBron James spoke out yesterday.

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