Tweet and tell: turning Twitter into complaints megaphone

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Companies from rail operators to superstores are being caught up in Twitter storms but there is a good way - and a bad way – to deal with angry customers

There was plenty for rail passengers to be #angry about on Tuesday, with social media channels buzzing with complaints as the biggest rise in rail fares since 2013 kicked in.

But come the end of the day Virgin Trains was apologising not for cancelled trains, overcrowded carriages or rocketing fares - but for being sexist on Twitter after a customer complaint went viral.

Related: Richard Branson defends government bailout of Virgin's East Coast rail

A timeless classic. #MetGala2015 pic.twitter.com/4Gvy4qe7ZC

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#consumer affairs
#blogging
#rail fares
#digital media
#media