Why are our wardrobes full of unworn clothes? Because most purchases are not rational
We often buy dresses for the people we’d like to be, and hold on to things because they remind us of good times. But a new survey has revealed that UK shoppers own £10bn worth of clothes they do not wear
I am sorry to force on you thoughts of so many battles to come so early in the year, but here – in one neat package – they come: a new survey by Weight Watchers has estimated that shoppers in the UK own £10bn worth of clothes they do not wear.
As ever with these massed and massive figures, it does not look quite so bad when you break it down a bit. The UK shopping population comprises about 50 million of us, which works out at an average of £200 worth of stuff per person failing to fulfil its sartorial destiny.Continue reading...