Infiniti's full-size flagship SUV, the QX80, doesn't discriminate when it comes to luxury, treating all of its passengers to the same levels of comfort regardless of where they're sitting.
In order to display that on video, Infiniti put together a 30-second national spot called 'Thrones", which will air for the very first time on television on January 1, 2018.
The spot opens with a series of images showing some of the most luxurious seats in the world - we're talking custom-made thrones fit only for kings and queens.
Next thing you know, you're in the new QX80, where each passenger can enjoy the spacious and comfortable semi-aniline leather-appointed seating options, as well as the wood trim accents, the updated InTouch infotainment system and the advanced rear entertainment system.
"We designed the 2018 QX80 with the mindset that luxury is better when shared, offering luxurious amenities that every passenger can enjoy," said marketing exec, Phil O'Connor. "The beginning of the commercial says it best: 'For centuries, the best seats were built for one.' Today, we aim to deliver the ultimate expression of inclusive luxury where no passenger takes a back seat."
The 2018 Infiniti QX80 is available in both 2WD and 4WD, with the entry-level 2WD model featuring a base price of $64,750.