Sorry, Snapchat: Facebook just unleashed its own 'dancing hot dog' studio
Get ready for the next dancing hot dog.
Facebook opened up its AR studio on Tuesday to everyone and released its own "world effects," AKA features that let users augment the world around them through their smartphones and adapt as objects move like we've seen in Pokémon Go and in Snapchat.
Starting Tuesday, Messenger and Facebook Camera (upper left corner button of the Facebook app) will feature effects such as balloon words, unicorns, and robots. It's not brand new to the Facebook ecosystem, but the functionality is soon to get far more pervasive as more developers build their own effects for Facebook.