Apple buys startup that makes podcasts searchable

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Apple has acquired Pop Up Archive, an Oakland-based online platform which builds tools for transcribing audio files and making them searchable. One of its most significant tools is a podcast search engine called Audiosear.ch, which officially closed its doors on November 28. The service issued “Buzz Scores” for podcasts, based on their charting on iTunes […]

(via Cult of Mac - Tech and culture through an Apple lens)

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#podcasts
#apple business strategies
#apple acquisitions
#pop up archive