MKNothing: Why Lincoln Ditched the Alphabet Soup

Facebook
VKontakte
share_fav

The tens of readers who follow my bleatings here on TTAC (Hi, Dad!) may recall my fondness for the Lincoln brand. Having spent my own hard-earned Canadian dollars on two of them, plus encouraging other family members to do the same, I would be lying if I said I’m not rooting for the brand to […]

The post MKNothing: Why Lincoln Ditched the Alphabet Soup appeared first on The Truth About Cars.

view The Truth About Cars
#branding
#new cars
#product planning
#lincoln
#heritage
#nautilus
#la auto show
#continental
#navigator
#news blog
#naming