Last week’s Black Friday spending was bigger than ever – just as expected. According to analysis from Adobe, over $5 billion was spent this year.
According to SalesForce, around 42 percent of all sales were made on mobile devices, which signaled a digital sales increase of 24 percent from the year previous. Salesforce also estimates that the average Black Friday shopper spent $122, while Adobe claims the figure was slightly higher at $135 spent per person.
60 percent of all online traffic came from mobile devices, showing a clear trend away from computers and desktops. It would appear smartphones and other on-the-go devices are the future.
“Shoppers capitalized on deep discounts on Black Friday, resulting in the largest Black Friday online ever with online spend totaling $5.03 billion,” said Taylor Schreiner, Director of Adobe Digital Insights. “Conversion rates across all devices saw double-digit growth throughout Black Friday. As we kick off Small Business Saturday, online sales are trending slightly lower than expected. However, the entire holiday season continues to see exponential growth, with Cyber Monday expected to be the largest US online shopping day in history.”
Cyber Monday is predicted to result in even bigger online traffic and sales, with estimates of around $6.6 billion coming from Adobe.
Adding to the frenzy that is Cyber Monday is KAWS’s Air Jordan IV “Black,” which are available via a raffle today.