You might recognize the new Heads of Creative for Bumble Bizz and Bumble BFF
Bumble has become much more than just a dating app. In October 2016, Bumble BFF was introduced to help users find potential gal pals. And in October 2017, Bumble rolled out Bumble Bizz to help users swipe through networking connections. Now taking creative charge of both Bumble Bizz and Bumble BFF are two ladies you might recognize from VH1’s mock-reality show Barely Famous.
“Erin and Sara are true forces of nature and have already brought so much value to our brand and our culture,” Whitney Wolfe Herd, Bumble Founder and CEO, said in a November 9th press release. “The work we’re doing together will have such a positive impact on our overall user experience and give our brand a powerful new voice.”
The comedic Foster sisters have been brought on board to help develop content to support the global marketing campaigns behind both Bumble Bizz and BFF. With these funny ladies behind the scenes, Bumble branded content will preach feminism, kindness, and positivity in a truly entertaining way.