Mark Zuckerberg will no longer be the only Facebook employee touring America.
Facebook is launching a 30-stop U.S. tour in 2018 to educate small business owners on how to use the product, Zuckerberg announced Thursday while visiting St. Louis. Called Facebook Community Boost, the program will include IRL training on how to get started or further take advantage of digital tools like Facebook.
For Facebook, the return is obvious. More business owners using Facebook inspires more activity on the site, and business owners can easily become Facebook advertisers. The effort also aligns with Facebook's new Community mission.