Today in Apple history: World gets a chance to test-drive a Mac

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November 8, 1984: When initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give Apple’s revolutionary new computer a chance. While 200,000 would-be Apple customers take advantage of the offer, Apple dealers absolutely hate it. The “Test Drive a Macintosh” campaign was designed […]

(via Cult of Mac - Tech and culture through an Apple lens)

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