Bids are in for Amazon's HQ2. Now the contest begins – but will it be worth it?

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US cities from Tucson to Atlanta have been vying to host the e-tailing giant’s new mega-complex. Few seem to have considered what they will get in return

The deadline has passed, but the competition has just begun. Since early September, US cities have been promoting their attributes, beautifying their reputations and putting on elaborate displays of civic seduction – all in an effort to convince Jeff Bezos and his team at Amazon to select them as the site of the e-tailing behemoth’s second headquarters.

Tucson sent a 21ft cactus. New York lit up the Empire State Building in the brand’s shade of orange. The mayor of the Atlanta suburb of Stonecrest said his city would use 345 acres of industrial land to create an entirely new city called Amazon.

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