Bowie Knives and a Tick Head: Marketing Gets Elaborate at Comic-Con

Photo of Bowie Knives and a Tick Head: Marketing Gets Elaborate at Comic-Con
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TV shows, movies and more have moved their promotional efforts off-site and off the charts. (Get ready for genetic swabbing, too.)

view The New York Times: Business
#comic books and strips
#web-original programming
#advertising and marketing