Mortgage: Let buyer feedback help you sell your home


When homeowners in College Station were told by an agent that prospective buyers were too scared to tour their home because their dog was barking, the homeowners opted to send their dog to live with their adult kids until the house was sold. Just how valuable those comments are depends on what's said, who's saying it and why, said Morgan Knull, an associate broker with RE/MAX Gateway in Washington, D.C. Valuable comments are those that help the sellers improve their sales chances. "Some people deliberately provide negative feedback or say that the price is too high in order to increase the chances that a low offer will be accepted," said Diana Saiz, a Realtor with Coldwell Banker Residential Real Estate in Coral Gables, Florida. Knull emails buyers' agents the day they visit a home with a link to the virtual tour to trigger memories of the property. Miller said: "It's Selling 101 to tell buyers that if they don't like the carpet or the paint they can change it, but when it comes to something that can't be changed, such as the floor plan or the lot, and the home isn't selling, then you have to lower the price to attract more people."

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