Travelers around the world are flocking to boutique hotels — but no one can agree on what, exactly, they are
Courtesy AHEAD Awards
- Travelers are all about the boutique hotel trend — but what exactly is a boutique hotel?
- Business Insider spoke with four industry experts, including legendary hotelier Ian Schrager and director of the annual Boutique Hotel Awards Shlomo Gabbai, to get to the bottom of it.
- "In truth, there is no official definition," Gabbai said.
- Visit Business Insider's homepage for more stories.
In 2019, a boutique hotel on a remote, private island in Norway owned by polar explorer Børge Ousland debuted three eco-friendly "sea cabins" on the edge of the Barents Sea. Clad in aluminum and featuring a waterside glass wall, they cost a minimum of $390 per night, are only accessible by ferry from the mainland — and are already booked into September.
Manshausen Island 2.0 is just one example of the boutique hotel rage that seems to be sweeping the world. The term has 1.5 million hashtags on Instagram and has been used to describe everything from an art-filled hotel with apartment-style rooms in downtown Asheville to cocoon-like suites with infinity pools on an island in Santorini. There's even a committee that spends an entire year visiting boutique hotels around the world and judging the best accommodations.
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