Why are we obsessed with Instagram's ‘What are you?’ filters?

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We're barely one month into 2020, and one social media trend has truly taken the definition of 'viral' and rammed it down our collective throat: Instagram's "What X are you?" story filters.
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#developers
#selfie
#stories
#creators
#services
#psychology
#viral
#opinion
#art
#instagram
#mobile
#filter
#entertainment
#what am i