America’s Version of the Genesis GV80 Has Arrived to Take on the Luxury SUV Market
Up until today, Genesis’ lineup in the U.S. market consisted exclusively of sedans, and good ones at that. But that’s about to change soon now that Hyundai’s luxury division has unveiled the U.S.-spec Genesis GV80. It’s the first SUV to come out of Genesis, making it one of the more important vehicles in the fledgling automaker’s lineup. The GV80’s arrival comes at a crucial time for Genesis, too. SUV sales are at an all-time high these days as automakers scramble to release as many as they can to take advantage of the rising demand for these models.
For its part, Genesis has yet to really establish a presence in the U.S. market, in part because of the current models it offers. But now that it finally has an SUV, the automaker can now move forward and create its own identity in the luxury car segment. The GV80 won’t be the only SUV to come out of Genesis — more are planned to arrive soon — but for now, it’s tasked with the responsibility of carrying the Genesis flag into battle. From the looks of it, the GV80 is more than capable of that responsibility.