4 places where Apple can improve its integration of hardware, software, and services
Apple spends a lot of time talking up its secret sauce: that combination of hardware, software, and services that allow it to make what it believes are the best technology products on the planet.
And, as users of Apple products, most of us probably agree that this is generally the case. But even as good as the integration between these three legs of the company’s stool is, there are still some places that it falls weirdly short. Hardware and software that don’t work together, services that don’t provide the necessary glue.
Maybe they’re use cases that Apple doesn’t consider particularly necessary, or maybe the company just hasn’t gotten around to them yet. Whatever the case, they stick out like a sore thumb. Here are just a few examples of integration that’s, well, less than integrated.