The New Sotheby’s x Highsnobiety Capsule Looks Towards Fine Art’s Digital Future

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Regarded for its variety of sought-after rarities, including, but not limited to, fine and decorative art, Sotheby’s has remains at the forefront of art’s contemporary recontextualization. In a bid to prepare for fine art’s place in an increasingly digital future, Sotheby’s has partnered with Highsnobiety for the release of an exclusive, seven-piece capsule referencing the broker’s Old Masters collection.

Launching on the Highsnobiety Shop, and in The Co.lab — a first-of-its-kind retail experience hosted in the Selfridges Corner Store — on January 20, the capsule features a selection of ready-to-wear garments, and accessories.

Featuring everything from rich portraiture, to scenes of 16th-century opulence, the Sotheby’s x Highsnobiety capsule puts forward a compelling case for the need to re-contextualize such pioneering works. Though many may argue that the sanctity of such paintings is only damaged by digital’s encroach, the following interview suggest that there may be a lot to gain from doing so.

“I believe there is a flight to quality in a world where there is so much content to take in. People are really appreciating these unique one-of-kind works of art.”

David Pollack, Sotheby’s director of eCommerce development

However, this does not mean that the gap between the digital and physical must be completely bridged. But rather, logical parallels must be drawn between the two, as the fine and refined serve more to compliment each other, rather than cancel out each other’s core values. Next to this, the capsule aligns well with Highsnobiety’s continued quest to define luxury’s new meaning, with this capsule serving to transform its more historical hallmarks into wearable garments for the contemporary consumer.

To commemorate the launch, we sat down with David Pollack and Brahm Wachter — Sotheby’s director of e-commerce development, Old Masters senior vice president and specialist respectively — to run the rule over the collection’s feature artworks, and better contextualize fine art’s move into the digital sphere. Spanning centuries, we discuss masterpieces such as the “Allegory of Abundance,” a 16th century example from the Florentine School, as well as Ginevra Cantofoli’s “A Sea-Nymph.”

Pollack: I think that the Old Masters market, and the traditional Old Masters buyer, at least in the public’s eyes, haven’t been a group historically associated with emerging technological trends. Yet, as we move into a new decade, it’s very important for our department to be cultivating a new generation of Old Master lovers. We feel that through our digital channels, we can reach a whole new generation.

Brahm: I think as you said, this partnership, and many others we have been doing are about engaging with new audiences online, and through our e-commerce platform. Each item from the Highsnobiety capsule is beautiful, and present the individual works in a totally new way. They are interesting, unique, and at the same time, immortalize a very specific moment that is usually fleeting — our Day Sale for example — through their designs.

Pollack: Our market is quickly moving online. It’s a great thing for Old Masters to be shared digitally, as one of the things that makes these works so beautiful are the details. And through high-resolution photography, you can really appreciate the paintings in a completely new way. In regards to many people’s concerns of diminishing popularity, or supply, what we’re seeing is actually a resurgence in appreciation for the Old Masters series. I believe there is a flight to quality in a world where there is so much content to take in. People are really appreciating these unique, one-of-a-kind artworks.

Wachter: I totally agree. I think when people see these works, and the quality inherent to them, they really respond. I feel continuing to do partnerships like this, and ones like Fabrizio Moretti x Fabrizio Moretti “In Passing,” or the partnership the Old Masters team did with Victoria Beckham, continue to expose people to the beauty in these works. We actually had record levels of online bidding for our Fabrizio Moretti sale, and in total sold 100% of the works for a price above the high estimate. I really think speaks to the power of partnerships and collaboration. Building on that momentum, we were especially excited to partner with Highsnobiety to find a new way to showcase and share these incredible works, which the artists could have never imagined in their time.

Highsnobiety / José Cuevas
Highsnobiety / José Cuevas

Wachter: The colors on this work are spectacular. Specifically the deep reds and luscious greens. By far my favorite of the lot. It’s spectacular in person!

Pollack: This is a mysterious painting, one which takes inspiration from a number of schools but is closest to the type of work produced in Prague during the 16th Century. It is quite literally an allegory of abundance, so naturally the artist has included a cornucopia of fruit, animals, and so forth. It is bursting with life.

Wachter: It’s a small detail, but the coral she is holding in her hand, and the way it’s lit is incredible, and vibrant. On the merch itself, I appreciate how our Day Sale is referenced on the front of the T-shirt.

Pollack: Ginevra Cantofoli was one of the few, very successful female Old Masters. She painted in Bologna in the 17th century and this female sea-nymph is an amazing summation of the region’s style. Idealized, smooth skin, and beautiful. It is one of the best paintings in our Day Sale.

Highsnobiety / Jose Cuevas
Highsnobiety / José Cuevas

Wachter: People love Memento Mori — which is supposed to be a reminder that we are all going to die — if for nothing else than to help us lead our best lives.

Pollack: Yes, people love Memento Mori, both then, and now. They are timeless images which people love for their contemporary references, but when they were produced they were seen as moralizing reminders of the transience of life. They are among our very best performers, and are widely collected by a variety of people. Obviously, I love this hoodie.

In summary, what we can learn from the above is that fine art‘s eventual digitization should not be feared, but encouraged for the way in which it can bring attention to the pieces that would have otherwise been overlooked today. The trade-off for moving these works away from their original form is thus minimal, serving more to highlight forgotten mastery, than destroy any of their original values.

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