How Microsoft could improve Windows by being more like Apple

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Now that Microsoft has ended support for Windows 7, it has an opportunity to rethink how it manages its operating system. It would be a good time to take some lessons from its age-old enemy, Apple: Stop doing some things that make Windows upgrades onerous, and start doing some things that will keep Windows users faithful and happy. Some particularly important things to stop and start come to mind, like:

Stop: Charging for upgrades

Microsoft fell far short of its widely publicized goal to get a billion people to upgrade to Windows 10 within three years. It’s not hard to see why. While Microsoft offered a long grace period to upgrade to Windows 10 for free, those who missed the deadline have to pay up (unless certain unofficial loopholes to upgrade to Windows 10 for free still work). Windows 10 Home costs $139, while Windows 10 Pro, which brings “enterprise-grade security, powerful management tools like single sign-on, and enhanced productivity with Remote Desktop and Cortana,” will set you back $200.

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