UNKNWN Teams Up With Some of Streetwear’s Best to Celebrate New Miami Store
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LeBron James‘ men’s boutique, UNKNWN, opened a new location in Miami’s Wynwood Art District this week. To celebrate the occasion, the store has collaborated with a number of brands to offer exclusive products at the new location. Collaborators include BAPE, Chinatown Market, Eric Emanuel, Ignored Prayers, Just Don, PLEASURES, and Psychworld. Take a look at each joint effort below.
UNKNWN and BAPE have come together to release two short-sleeve graphic T-shirts. Available in black with red or blue graphics, the tees boast UNKNWN’s path logo and BAPE’s signature Ape Head design, in addition to co-branding. Furthermore, the Wynwood store’s address is applied to the sleeve.
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Chinatown Market references classic Miami themes with its collaboration, drawing on college mascots and iconic restaurants. The brand’s signature smiley graphic is incorporated throughout the capsule, reimagined with the UNKNWN path logo.
Eric Emanuel has designed a pair of exclusive basketball shorts to celebrate UNKNWN Wynwood. Made in New York City, the shorts draw inspiration from Miami scenery, featuring palm trees and sunset fades.
Ignored Prayers’ UNKNWN collaboration consists of short-sleeve and long-sleeve T-shirts. The tops are decorated with music-inspired graphics, including distortion effects that point to bass vibrations and radio sound frequencies. Each tee comes in a crewneck style with double needle stitching and screen printing on the front and back.
Just Don uses an all-white colorway for the first time ever to commemorate UNKNWN Wynwood, presenting a clean take on the Mitchell & Ness Los Angeles Lakers basketball shorts. Constructed of mesh, the shorts are equipped with zipper closure pockets and a drawstring waist.
PLEASURES’ collaboration draws on punk, street, and 1980s subcultures. The styles incorporate designs that pay homage to Miami nightlife, in addition to the exotic wildlife of South Florida.
Psychworld utilizes South Beach-inspired graphics and color schemes for its UNKNWN capsule. The cotton crewneck, for one, boasts a vintage car design, complemented by the UNKNWN path logo. The collection also includes a hoodie with the signature Psychworld text and the vintage car graphic on the back, as well as a five-panel snapback hat with Psychworld branding.
261 NW 26th St.
Miami, Florida 33127