Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

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The team at the 90-year-old company discusses sustainability, functionality and pragmatism Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. …

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