YG Drops 4Hunnid “Free the Homies” Merch to Help California’s Incarcerated
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Season: Holiday 2019
Key Pieces: The red hoodie is no doubt a standout of the collection with its bold colorway and equally bold call to action.
Release Date: November 29
Editor’s Notes: Compton rapper YG teams up with Dignity and Power Now for his “Free The Homies” holiday drop. Featuring a small but sturdy collection of streetwear staples, the drop supports YG’s initiative to help California’s incarcerated community.
Describing the intention of the drop, YG says, “Growing up in Bompton, I’ve seen firsthand how the criminal justice system impacts families and entire neighborhoods. That’s why this holiday season I want to give my fans the opportunity to put money on their loved ones’ books.”
For every item sold from 4Hunnid’s “Free the Homies” drop through the end of 2019, 15% of the retail sales price will be contributed to homies who are locked up via this partnership.
Head to 4hunnid.com to shop the collection and to find out more.