Black Friday sales are fueling fashion’s dark side | Eva Kruse

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We are producing and consuming fashion at a rate like never before – and mass shopping sales are simply fanning the flames

This morning I opened my inbox to find reams of emails – mid-season sale, 50% off, exclusive offer – enticing me to grab the best deal while it lasts. When we’re barraged by messages from the fashion industry to buy more, it’s hard to resist – and I have easily succumbed to these temptations in the past.

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Eva Kruse is the CEO of Global Fashion Agenda, a non-profit organisation working to mobilise and guide the fashion industry to take bold and urgent action on sustainability. The Copenhagen Fashion Summit 2020 in May 2020 will convene leaders from across the industry to discuss the issue and potential solutions

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