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Brand: New Balance
Model: Test Run PRJ 3.0
Key Features: Designer Seth Maxwell has taken the existing New Balance midsole and created a limited-edition silhouette using leftover factory-floor materials. Every element, from the sockliner, to the cushioning pellets, upper mesh, and webbing, utilize factory leftovers and cutoffs. The upcycled strategy makes each Test Run PRJ 3.0 completely unique. The Ecostep Vibram outsole incorporates production scraps and reduces the use of virgin materials by up to 30%. This significantly minimizes the environmental cost associated with the sneaker manufacturing process.
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The New Balance PRJ 3.0 is produced through its Test Run Project, a program upcycling past production waste into purposeful, limited edition footwear. Due to the nature of utilizing a variety of surplus materials, no two pairs look alike. Releasing in Men’s and Women’s ($180, each) on November 15th. Enter the draw via EB Releases.
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Release Date: November 15
Editor’s Notes: New Balance’s Test Run Program is dedicated to testing new ideas in performance footwear. For their latest challenge, they were tasked with upcycling past production waste into purposeful, limited-edition footwear.
The result is the new Test Run PRJ 3.0. which arrives across three unique colorways. The trio boasts vibrant palettes with hits of neon and zig-zag overlaying over a comfy, flexible mesh upper.
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