It's Time to Rethink the 'Trend' of Burning Sage on Instagram

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"Cleanse Your Head of Bad Vibes," reads an email that recently landed in my inbox, announcing a new sage-infused shampoo — one of many 2019 beauty launches that cheekily refers to the energy-clearing power of white sage, or Salvia apiana, a medicinal herb native to southern California and northern ...

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