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Stüssy is expanding its reach by opening a new store in Milan. Conceptualized by W&PA, the location complements the design direction of the brand’s London, Los Angeles, Seoul, and Amsterdam flagships.
“Continuously evolving the Stüssy retail language of deconstructed basic materials, we kept familiar elements of the previous stores while at the same time introducing some new ones,” says Willo Perron of W&PA. “The goal was always to combine different eras of modern design, from early modernism to post modernism through the contemporary hybrids, to land at something that feels like California’s spirit of innovative adventurousness.”
Stüssy’s Milano store opens its doors November 16. To commemorate the occasion, the brand has whipped up a selection of special products to be sold in-store only. There will also be a celebratory party at Spazio Maiocchi the night before the opening on November 15.
Stüssy Milano Chapter
C.So Di Porta Ticinese 103