TripAdvisor and Ctrip Enter Into Chinese Joint Venture and Global Licensing Agreement

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TripAdvisor and Trip.com Group announced a joint venture. TripAdvisor



Skift Take: The TripAdvisor-Trip.com Group deal is both a shocker and a non-shocker. When Ctrip decided to change the parent company name to Trip.com Group, you could see a certain affinity with the TripAdvisor brand. On the other hand, Booking Holdings has been Ctrip's longtime best friend in China.

— Dennis Schaal

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#digital
#booking sites
#tripadvisor
#ctrip
#tripcom
#m&a