Decoding One of Menswear’s Most Important Collections: Raf Simons SS03 “Consumed”

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Anyone familiar with Raf Simons’ work will be aware of his iconic “Consumed” collection. Recognized as one of his most radical moments – and one of menswear’s most important – the SS03 collection introduced a sinister, post-apocalyptic narrative to men’s fashion, exploring ideas of commodification, advertising narratives, and cultural appropriation. Realized in a mostly monochrome palette, the clothes featured intricately layered details and deconstructed elements, while the show’s standout pieces came adorned with appropriated corporate logos, ambiguous messages, and bold graphic elements.

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