1p>We’ve been talking about it and seeing movies that hint at it for years — and now we may be one big step closer to jumping feet first into the uncharted world of space commerce. The hype in boosting (ahem) the potential of the private-public deal. The idea, says Adidas, is to “leverage” astronauts’ access to low-orbit conditions in order to test and hopefully sell new technologies created in an environment that can’t be duplicated on Earth.
For its first project, the team is sending a supply of Adidas’ patented Boost pellets — the building blocks for the soft, springy cushioning in its high-end What are those?!"
Via C|net, the experiment is slated to take place sometime next year. Who knows? Someday this could end up lending a whole new meaning to the idea of a moonwalk. And if it all goes well, maybe Adidas can start laying claim to the mother of all space commerce (can we already start calling it s-commerce?) pitches: Take a space walk … with the shoe that’s literally out of this world!