The secret to Apple’s sales success [Live from Cupertino book excerpt]

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Excerpted from Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World’s Best Sales Machine by Michael Hageloh and Tim Vandehey. Prologue: What were once devices are now habits When I set out to write this book, one of my goals was to see if I could insult fifty million people in one […]

(via Cult of Mac - Tech and culture through an Apple lens)

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