Apple TV+ shows are about ‘quality,’ not demographics

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Apple isn’t just taking on Netflix’s business with Apple TV+; it’s also challenging its philosophy for commissioning shows. In a new article for Wired, Apple TV+ boss Zack Van Amburg says that the company is going on gut instinct for its new shows. That’s vastly different to Netflix’s famously data-driven approach to commissioning. Netflix launched […]

(via Cult of Mac - Tech and culture through an Apple lens)

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