EXCLUSIVE: adidas’ New “Gardening Club” Sneaker Collection Is for the Horticulture
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Brand: adidas Consortium
Model: As far as footwear, the “Gardening Club” pack includes two colorways of the Response Hoverturf, as well as the Novaturbo H6100LT sandal. The apparel component includes a sidebag, a gardening-ready vest, and adaptable pants that zip into shorts.
Key Features: The range of “Gardening Club” apparel, accessories and footwear presents a tongue-in-cheek take on the outdoor category, creating a performance-driven range that can easily adapt from the lawn to the streets. Three sneakers highlight the collection, offered up in a color palette that melds floral bursts of bright blues, purples and orange with pared-down earthy tones.
Release Date: Saturday, October 12
Editor’s Notes: adidas Consortium’s product manager George Griffin explained to Highsnobiety, “We looked at ‘outdoor’ as a place we wanted to explore for the season but in our own playful way with a unique take on it. With outdoor and trail-running being such a “serious” part of the industry, and our colleagues over in the Terrex team who are doing a great job pushing the envelope on innovation and performance, we wanted to completely juxtapose the concept of trail running which has a traditionally aggressive aesthetic, with something that is usually seen as a pastime or leisure but still with an outdoorsy look and feel. Hence how we ended up with the gardening-inspired capsule.”
Speaking on his personal highlights from the collection, Griffin continued, “I’ve been lucky enough to be wearing the footwear and apparel for the last month or so now, the designs are all so different that it’s almost impossible to choose. The sandal is striking and unlike anything we’ve seen for a while in this space, so that’s great to see and refreshing, I have worn it a lot and I’ve actually been brave enough to both wear with and without socks so it’s surprisingly versatile! But for the day to day trips to the garden center or for flower potting, I would say the Hoverturf would be the shoe to choose.”
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