Mahershala Ali Asks “What Makes a Man” for Zegna’s FW19 Campaign

Photo of Mahershala Ali Asks “What Makes a Man” for Zegna’s FW19 Campaign

Brand: Ermenegildo Zegna

Season: FW19

Key Pieces: This Oxblood Couture Fashion Show sweatshirt (slide #4) is a standout. With intricate graphic patterning and gorgeous embroidered patches the sweater articulates Alessandro Sartori’s sartorial fluency and the brand’s indomitable new direction.

Release Date: Select pieces available now.

Buy: Zegna

Editor’s Notes: “What does it mean to be a man today?” This is the question luxury menswear label Zegna ask as part of its FW19 campaign. To begin to answer the particularly pertinent question Zegna tapped Oscar-winning actor Mahershala Ali, singer Nicholas Tse, and tennis champion Alexander Zverev. Each of these stylish figures ponders masculinity, vulnerability, and identity as part of the #WHATMAKESAMAN campaign.

Take a look at Ali’s exploration below.

Zegna’s creative director Alessandro Sartori reflected on the focus on a “new kind of masculinity.” He explained that “after a long time of presenting men without fear, I became more interested in a man who can talk about his emotions, his personality. How do we love, how fragile are we? It’s about sensitivity and sensibility. All of this is super important because we don’t dress machines.”

The adjacent collection comprises alpaca wool, cashmere, and silk sweaters in muted, earthy hues, as well as a modern selection of pants, shirts, and accessories. You can shop the collection here.

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