YCMC Adds Hits of Color to New Balance’s Signature Grey 990v5

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Brand: YCMC x New Balance

Model: 990v5

Key Features: YCMC’s collaborative 990v5 features a grey pigskin suede upper, dark grey suede underlays, red mesh, and navy laces.

Release Date: September 6

Price: $200

Buy: YCMC and select Shoe City retail locations

Editor’s Notes: Sneaker and apparel retailer YCMC has partnered with New Balance to reimagine the 990v5. Dubbed “Loyalty,” the collaboration pays tribute to the longevity of the 990 and its subsequent following.

YCMC’s 990v5 “Loyalty” is showcased in the fan-favorite grey colorway, albeit red and navy accents provide fresh pops of color. The sneaker features grey pigskin suede on the upper, paired with dark grey suede underlays and breathable red mesh. Navy laces then accompany to round out the release.

Limited to just 400 pairs, the YCMC x New Balance 990v5 “Loyalty” launches Friday, September 6, at 10 a.m. on YCMC and in select Shoe City retail locations.

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It's all about "Loyalty"! Dropping 9.6.19

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