Thai temple is shown here. As Tourism Authority of Thailand marks 60 years in operation in 2020, it faces its biggest challenge yet: How to balance nearly 40 million visitors and growing with a push toward sustainable tourism. Colin7
Skift Take: It’s one of the most astute destination marketers around, but the Tourism Authority of Thailand is facing a different test of skills as it turns 60 years old next year. Will it be as artful in developing “responsible tourism” for the kingdom?